Understand the Psychological Impact When You Choose Your Colours
Here are some traditional meanings of popular colours:
Navy – Conveys importance, confidence, power and authority, as well as intelligence, stability, unity and conservatism. Like black, it carries a sense of elegance and sophistication.
Blue – Associated with tranquility and calmness. The colour of the sky and water, it
symbolizes sincerity, trust, wisdom and truth.
Green – The colour of nature. It symbolizes harmony, safety, growth, freshness, and fertility. It’s a restful colour that suggests stability and endurance.
Red – An emotionally intense colour. It’s associated with energy, strength, power, danger, and passion. It’s highly visible and enhances human metabolism, increases respiration, and raises blood pressure.
Orange – Combines the energy of red and the happiness of yellow. It’s associated with enthusiasm, joy, stimulation, attraction, creativity and health. It’s considered a sporty colour.
Yellow – The colour of sunshine, yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. It’s associated with joy, happiness, vibrancy, intellect and energy.
Purple – A unique colour that combines the stability of blue and energy of red. Generally associated with royalty, purple symbolizes luxury, wealth, power, and dignity.
Brown – The colour of earth. It’s associated with genuineness, simplicity, dependability, and friendliness.
Black – Associated with power, mystery, elegance, strength and formality. Black can be very formal, elegant and prestigious; it adds depth when combined with other colours.
Grey/silver – Has similar connotations to black, evoking dignity, wisdom, and responsibility.
Gold – Associated with success, money and wealth; it can evoke comfort and quality.
Once you’ve selected your colour theme, you’ll need to choose PMS, CMYK, RGB and HEX colour formulas:
PMS = Pantone Matching System: Ink colours. If you’re printing only two colours on your business cards, your printer will probably use your two PMS colour inks.
CMYK is the formula for creating the colour using a combination of cyan, magenta, yellow and black ink during four-colour printing.
RGB is this formula is used in electronic documents – it’s the amount of red, green and blue used to create the colour.
HEX is a colour code used in HTML programming for your website.
It can be difficult to match your chosen look in different printing & electronic mediums, but a professional designer can help you choose the closest formulas.