Sand Dollar - WedLuxe Feature

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Our latest style shoot with a group of vendors with great talent. The shoot took place at Frings on King West one of many of Susur Lee’s Toronto base restaurants. The shoot was to promote weddings at Frings. Run by his two sons and partly owned by Drake the rapper.

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I worked closely with Phylicia Mendes of Jubilee Luxury Events, wedding planner extraordinaire. I was given “carte blanche” to be as creatively romantic as possible. No limits do what you love, she said. So I did! Soft champagne chic meets sophisticated and luxurious decadence.

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PHOTOGRAPHY • Black Tux Photography, DESIGN AND COORDINATION • Jubilee Luxury Events Co, DECOR DESIGN • Have A Seat Inc., FLORAL DESIGN • Coriander Girl, VENUE • Fring's, HAIR STYLIST • Bridal Hair Couture by Katie, MAKEUP ARTIST • Monica Makeup Toronto, GOWNS • Monique Lhuillier from White Toronto and Ines Di Santo, JEWELLERY • Rita Tesolin, Jennifer Behr, and !Xam DiamondsSHOES • Jimmy Choo from Kleinfeld Hudson's Bay, HEADPIECES • Marie Copps, STYLIST • STYLED BY BANKS, BALLOON BAR • Balloon Bar, TABLEWARE • Plate Occasions, CAKE AND DESSERT DESIGN • Vanilla Bean Cakery, DANCE FLOOR • Dance Floor Décor

WedLuxe Post: Sand Dollar - Wedluxe Magazine

Carte Blanche Design, Wedding Invitations, Toronto

New Cushy Collection

Our new collection offers a more flexible way to customize wedding invitations without breaking the bank. So "cushy" you will love it! An entire line of new designs with plenty of fresh and tasteful choices. Customize according to the style of your wedding.

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How it works
Our process is easy… Step 1 choose a design that will best suit your wedding day and personality as a couple. Step 2 choose your wedding colours.  Step 3 choose a pattern for the back side of your cards if desired. Step 4 get a quote.

Benefit of experience
We have 15 years experience in designing wedding stationery. We can help guide you in making the right decisions, along with offering many stationery related tips. Keep in mind your invitations will set the tone and should reflect what your planning for your big day.

Benefit of service
We pride ourselves on personal one-on-one service and attention to detail. Printed proofs have great importance. Before your invitations are printed we will setup a one on one meeting to review together. Our goal is to offer you piece of mind in order to provide you with a personal end product you will be more then happy with.

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What's included
Starter invitation sets are priced at $5 each. Each set includes the following:
- One "cushy" design of your choice
- Invitation card
- Reply card
- Outer + reply square flap envelopes
- 110lbs thick cardstock
- Digital printing
- Printed colour proofs
- Quality check
- Professional guidance
- Piece of mind

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Upgrades
Our flex approach offers you to add desired pieces to your invitation package. From save the date cards to map, accommodations and info cards. Printed addresses and premium items such as colour envelopes and pocket enclosures are also available. We would be happy to quote according to your needs.

Day of stationery
We offer a wide range of items we can produce for your big day. From escort cards, menus wedding programs, seating charts and thank you cards we will make sure these items perfectly match up with your cushy invites. 


Click below to view our full collection:

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Carte Blanche Design - Toronto
 

 

Set the Tone with your Wedding Invitations

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Your wedding invites are key when it comes to setting the tone for your big day. Weather you are having a big elegant urban wedding or a smaller intimate themed wedding your wedding invitations will give your guest the ultimate visual hint to the type of wedding celebration you will be hosting.

Your wedding invitations will introduce your wedding colours, the style of your wedding and your personality as a couple. Your invitations should leave your guests delighted and excited to attend so make sure you get it right. 
 

Here's a few tips that will help you get started:

What time of year are you getting married?
You may want to consider certain colours or design elements to suit that time of year.

Where are you getting married... location / venue?
Definitely look at your venue or wedding location. That way you can incorporate certain colours or styles found at the location into the design of your wedding invitations.

What are your wedding colours?
These can be neutral with a hint of your favourite colour. Or a few bright colours or even classic black and white. Be sure and be proud of your colours!

Is there a theme to your wedding day?
A garden party, a trip to Mexico, or even an urban celebration at the Carlu. Incorporating visual elements that will reflect your theme is an absolute must.

Fonts?
There are thousands of fonts out there. Your wedding fonts should be carefully chosen to mix well with style and other elements. This could be ornate and traditional, hand written casual or modern and sleek.

Patterns, graphic element and/ or illustrations?
Add depth and more interest to your invitations. Keep in mind that additional elements need to work well together. Visual research and consistency is always key.

And lastly... have fun and enjoy the process! This is probably the only time in your life you will have such beautiful invitations going out in the mail!

Sarah & Chris' Wedding

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This past year I worked with Sarah and Chris on a slew of wedding stationery. From the official save the dates to detailed invitation packages and day of stationery both Sarah and Chris were very involved in the design of their personal wedding stationery. They were both after a sleek and classic design with a few of their own fun signature twists. Stylish to reflect their Rosedale Golf Club venue and their cosmopolitain life in New York City.

For starters we worked on designing a personal monogram along with a Ms. Spear and Mr. Rhind wordmarks. These personal custom touches were a great way for Sarah and Chris to make their mark as a couple and new life together. 

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The Polaroid camera is a wonderful way to get your guests mingling. This often becomes and conversation piece and makes a terrific keep sake for the couple. A tasteful yet fun added detail.

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Personalized menu cards, are a fabulous detail to add to your dinner tables. I love repetition and these always look amazing throughout the dining room. Adding your guest names on each menu is a great personal touch and also saves you from having to get place cards designed and printed.

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Featured on EventSource.ca. Modern, chic and cosmopolitan! Mango Studios captures Sarah and Chris' big day at the Rosedale Golf Club.

Wedding Planner: Bliss Toronto Inc. | Wedding Cake: Phipps Desserts | Florist: Ken's Flowers on Avenue | Makeup: Nicole Grittani Artistry

Wedding Trends for 2018

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Marble & Copper
Step aside, gold and silver — copper has been having a serious moment in the wedding world (and it’s not ending anytime soon). A warmer version of brass, yet a bit more saturated than rose gold, copper-inspired hues make a stylish accent to any wedding color palette. It blends perfectly with trending warm tones, like blush and coral, but also looks just as chic when balancing out cool grays and marble whites. Get inspired by these adorable copper-inspired wedding accents and decor.

Marble wedding styling has been incredibly popular for a while now, and, the trend appears to be going absolutely nowhere. Marble patterns continues to filter into many different wedding styling elements, from wedding cakes to invitations and even place cards too.

Geometric Shapes
tired of flower patterns? Don’t want to have a pastel-colored wedding? Choose geometric shapes for your big day design! These cool shapes attract attention and bright colors raise your mood. Have a look at some ideas: geometric garlands, favors and table decorations in bright colors will make your guests happy and the atmosphere cheerful. Save the dates, invitations, tablecloths and tableware – don’t hesitate to use them in your décor! Don’t forget about your own look: a geometric dress, make up with this theme, a boutonniere and a tie – enjoyable and colorful! To crown it all, order a pretty geometric cake and let your wedding be the most original in the world!

Doughnuts
Move over cupcake and macaron towers it's now time for wedding donuts to shine! In addition to your wedding cake, in lieu of a cake or even placed on the cake, donuts are a fun and modern, not to mention tasty trend for the big day. Add them to a plain cake or stack em' up high for a real wow factor.

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3D Florals 
2018 brings in a whole new season of wedding dresses and we’re seeing a lot of romantic flowers adorning otherwise fairly minimal gowns and veils. For inspiration, look to Viktor & Rolf or Oscar de la Renta, who have nailed the whimsical feel perfectly. 

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Transparent Elements 
Wedding Planner & Blogger, Charley at London Bride (london-bride.com), tells us 2018 will see a surge in see-through settings and décor. ‘Everything from the venues themselves think Glasshouses, or light bright spaces with full windows to Perspex hanging seating plans, tablescapes featuring an abundance of glass details with printed goods on semi-transparent paper. Great for modern and minimalist couples who like clean lines and Scandi vibes’. 

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New Food 
Modern couples are more often opting out of the traditional 3-course set menu for their wedding breakfast. Instead, choosing food they love – from big sharing plates to food vans and portable pizza ovens, wedding food is definitely seeing a change. For 2018 we predict more alternative options like Mexican, Japanese and Peruvian inspired cuisine – with tacos, sushi and ceviche on the menu. 

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Mobile bars
From vintage camper vans to refurbished horse boxes, we’re seeing plenty of quirky options for mobile bars in 2018. Combine that with the recently popularity of prosecco, craft beers and gin bars at weddings, and you have yourself one hell of a party!

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Light boxes
Light boxes are big in home décor at the moment, and we think they make the perfect finishing touch to wedding decorations too! Use them to spell your new married names, your wedding dates, or handy instructions like ‘Bar this way’ or ‘Please sign the guest book here’. Thanks to the fact that they light up, light boxes work especially well at evening receptions.

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Shannon & Kyle's Georgian Bay Wedding

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This beautiful Georgian Bay wedding took place at Cobble Beach Resort this past September long weekend. I worked closely with Shannon Phillips a talented chef who is part owner of a successful catering business here in Toronto called Flutes & Forks. Having catered many weddings Shannon had lots great ideas as to what she was envisioning for her own wedding. She provided me with lots of elements starting with a great colour palette composed of jewel tones found in many aspects of her big day. This lead us to include these wonderful hand drawn style florals throughout her wedding invitations and stationery. 

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After sending out save the date cards; invitation packages were designed including just the right amount of information for Shannon and Kyle's guests to be in the loop as to what would be going on the entire weekend. Tip: Its important to include the perfect amount of information when you are planning on having invitation packages custom designed for a destination or an out of town wedding. You will need to make sure you don't have to much info. Its about making sure the info is minimal yet to the point. I would also suggest getting a wedding website. Your website will then hold all the additional information guests can look up once they receive your beautiful wedding invitations in the mail.

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In my most recent years of designing wedding invites and stationery, many of my couples have planned out of town wedding weekends / getaways. This is a great intimate way to celebrate by taking advantage of adding a few casual events throughout the weekend. Many of my couples have bbq's, bonfires, brunches, golfing, beach volleyball and the list goes on. Shannon and Kyle had most of the above including a crab boil. How fun!

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Beautiful photography by New Vintage Media

Corinna & Matt's Wedding

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This past year I worked on designing wedding invitations and stationery for a winter wedding that took place in Stowe, Vermont. Corinna's love of reading the Old English classics such as Charles Dickens and her love of Christmas were two themes that would easily gel together. Corinna and Matt went all out in preparing for their big day. From having their dog Pericles as the ring bearer, a scavenger hunt after the ceremony to reindeers by the festive fireside patio these guys made sure their wedding was going to be remarkable and fun!

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We designed a slew of stationery for Corinna and Matt. Starting with beautiful save the dates magnets as seen in our last blog post. Corinna & Matt's invitations were elaborate and detailed geared with the perfect amount of information for their guest including map and event's card.

The design process for the invitations reflected an Old English vibe starting with fonts and style. We then brought in great colourful vintage Christmas illustrations. The search for these illustrations were so fun, we even managed to find these cute Christmas bunny illustrations which fulfilled Corinna's love for rabbits.

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Save the Dates!

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If you're getting married this year or next you might want to start thinking about your wedding invitations. But foremost you may also want to consider getting save the date cards mailed out. These don't have to be too elaborate if you don't want them to be. They can be simple with maybe a few of your own personal custom twists.

Save the dates will simply tell all of your family and friends to book the date for your big day. That way if other events pop up at their end your wedding date will be saved in their books!

Last spring I met with Corinna and Matt to discuss their big day. Corinna was very much into the ideas of getting magnets custom designed for her save the dates. We soon established that we needed to stay away from the cheesy promo fridge magnet companies. Corinna's musts for the magnets were a larger size and good quality. We chose to work closely with New and Blue and developed great looking sparkly magnets. The design included a lovely photo of Corinna and Matt showing off the picturesque mountains of Stowe, Vermont where the wedding took place.

Please stay tuned to view Corinna and Matt's wedding coming up in our next blog post!

Off the Rack Collection - 2018 Colours

Every year I turn to Pantone to announce what colours will be most popular for the upcoming new year. These colours are usually based on what's hot in the world of design. The fashion industry often sets the tone which influences all other industries. This determines trends throughout the wedding industry which also changes from year to year. So that said my colour palette for the "off the rack" collection is always based on what's hot and fresh. This year the palette has lots of variety you can apply any of the colours listed below and if you prefer them a little lighter or a little darker we can definitely accommodate. Amongst these colours you will also find "classic colours of 2018" which are more neutral and timeless. Keep in mind that we can also match any other neutral colour. A custom colour is also do-able for a small fee.

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Hot Colours of 2018

We are soon coming to another year's end with memories of many beautiful weddings for 2017. When December rolls around I'm always keen to find out what new colours fresh crop of colours  will  be for the upcoming year. 

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About the 2018 Colour Palette: “The colour palette showcases an appreciation for the complexity and distinctiveness of colour and the expression of it, which is something that evolves and can be played with. Consumers need more variety, and this expanded palette embraces the lack of gender and seasonal borders we are seeing within the wedding industry.

Meadowlark
The bold and lively Meadowlark, a confident and outgoing bright yellow shade highlights the spring 2018 season, glistening with joy and illuminating the world around us.

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Cherry Tomato
Impulsive Cherry Tomato is a tempestuous orangey red that exudes heat and energy. Demanding attention, this courageous, never to be ignored shade is viscerally alive.

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Little Boy Blue
With the expectation of the clear blue sky, Little Boy Blue is no longer for little boys only. Suggestive of expansiveness and continuity, this azure blue shade reassures us with its promise of a new day.

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Chili Oil

Seasoned yet season-less, Chili Oil is an earthy brown based red that adds flavorful definition to the spring 2018 palette.

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Pink Lavender
Pink Lavender is a soft and romantic violet rose that charms with its soothing sense of quiescence.

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Blooming Dahlia
With its seemingly suggestive scent, the subtly alluring Blooming Dahlia beckons us with its understated appeal.

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Arcadia
Hinting at retro yet at the same time modern, Arcadia is a cooler, cleaner take on green; its tinge of blue undertone takes us into a new direction for the spring 2018 season.

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Ultra Violet
Conveying originality and ingenuity, the magical Ultra Violet is a distinctive and complex purple shade that fascinates and intrigues.

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Emperador
The rich chocolate infused brown Emperador adds strength and substance to the spring 2018 palette.

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Almost Mauve
With its gentle petal like touch, delicate and ephemeral. Almost Mauve adds a sense of nostalgia to the spring 2018 palette.

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Spring Crocus
Witty and expressive, Spring Crocus is a flamboyant and tantalizing fuchsia shade that summons you in with its beguiling charm.

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Lime Punch
Sharp and pungent, Lime Punch hits a chord with its strident and striking citrus like presence in the spring 2018 color palette.

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The Classics of 2018: Everyone relates to classic colours. These are usually known as neutrals, timeless and tasteful. These often time play a critical role in many weddings.

Sailor Blue
The navy like Sailor Blue anchors the palette.

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Harbor Mist
A mid-tone dove gray, Harbor Mist solidifies the spring 2018 palette.

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Warm Sand
Warm Sand is a comforting neutral shade that effortlessly connects the seasons.

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Coconut Milk
Coconut Milk represents the classic mainstay of a white and/or off-white for the spring 2018 season.

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Platon: Photography

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From the series Abstract the Art of Design Platon Antoniou photographer. Born in London in 1968, Platon was raised in the Greek Isles until his family returned to England in the 1970's. He attended St. Martin's School of Art and after receiving his BA with honours in Graphic Design, went on to receive an MA in Photography and Fine Art at the Royal College of Art.

After working for British Vogue for several years, he was invited to NY to work for the late John Kennedy Jr. and his political magazine, 'George'. After shooting portraits for a range of international publications including Rolling Stone, the New York Times Magazine, Vanity Fair, Esquire, GQ and the Sunday Times Magazine, Platon developed a special relationship with Time magazine, producing over 20 covers. In 2007 Platon photographed Russian Premier Vladimir Putin for Time Magazine's Person Of The Year Cover. This image was awarded 1st prize at the World Press Photo Contest. In 2008 he signed a multi-year contract with the New Yorker.

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As the staff photographer, he has produced a series of large-scale photo essays, two of which won ASME Awards in 2009 and 2010. Platon's New Yorker portfolios have focused on many themes including President Obama's Inauguration, the U.S Military, portraits of world leaders and the Civil Rights Movement. The following year, Platon teamed up with the Human Rights Watch to help them celebrate those who fight for equality and justice in countries suppressed by political forces. These projects have highlighted human rights defenders from Burma as well as the leaders of the Egyptian revolution.

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Following his coverage of Burma, Platon photographed Aung San Suu Kyi for the cover of Time days after her release from house arrest. In 2011, Platon was honoured with a prestigious Peabody Award for a collaboration on the topic of Russia's Civil Society with The New Yorker Magazine and Human Rights Watch.

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Platon's first monograph 'Platon's Republic', was published in 2004 by Phaidon Press. To coincide with its publication, the work was exhibited internationally, in London at the ex-Saatchi Gallery as well as the Milk Gallery in New York. His second book, 'Power' - a collection of portraits of over 100 world leaders - was published in 2011 by Chronicle and following its success was selected by Apple to be released as an app. The book includes portraits of Barack Obama, Mahmoud Ahmedinejad, Dmitry Medvedev, Benjamin Netanyahu, Hugo Chavez, Mahmoud Abbas, Tony Blair, Robert Mugabe, Silvio Berlusconi, and Muammar Qaddafi. In recent years, public speaking has progressively played a major role in Platon's career as communicator and storyteller. He has been invited to be a keynote speaker at the World Economic Forum in Davos, Yale, the London School of Economics, the National Portrait Gallery in London and the International Center of Photography in NY. He has also appeared on a range of television media including Charlie Rose (PBS), Morning Joe (MSNBC), Fareed Zakaria's GPS (CNN) and the BBC World News. Between 2011-2013, Platon's work has been exhibited in galleries both domestically and abroad. He has exhibited in New York at the Matthew Marks Gallery and the Howard Greenberg Gallery, as well as internationally at the Colette Gallery in Paris, France. The New York Historical Society also exhibited a solo show of Platon's Civil Rights photographs, which remain as part of the museum's permanent collection. Other permanent collections holding Platon's photography include The Florida Museum of Photographic Arts in Tampa, Florida and The Westlicht Museum for Photography in Vienna, Austria. Platon's advertising credits include the United Nations Foundation, Credit Suisse Bank, Exxon Mobil, Diesel, the Wall Street Journal, Motorola, Nike, Converse, Verizon, Vittel, Levi's, IBM, Rolex, Ray-Ban, Tanqueray, Kenneth Cole, Issey Miyake, Moschino, Timex and Bertelsmann among others.

Platon lives in New York with his wife, daughter and son.

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Christoph Niemann - Illustrator

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Christoph Niemann is an illustrator, graphic designer and author. This past year I recently came across him watching "Abstarct the Art of Design" on Netflix. I fell in love with his work and clever ways to illustrate the world around us.

After his studies at the Stuttgart Academy of Fine Arts in Germany he moved to New York City in 1997. His work has appeared on the covers of The New YorkerTimeWiredThe New York Times Magazine and American Illustration, and has won awards from AIGA, the Art Directors Club and The Lead Awards.

Niemann’s corporate clients include Google, Amtrak and the Museum of Modern Art. He is a member of the Alliance Graphique Internationale.

Since July 2008 Niemann has been writing and illustrating the whimsical Abstract City, a New York Times blog, renamed Abstract Sunday in 2011, when the blog’s home became The New York Times Magazine.

For his column he draws and writes essays about politics, the economy, art and modern life. He has drawn live from the Venice Art Biennale, the Olympic Games in London, the 2012 Republican Convention and he has drawn the New York City Marathon - while actually running it. Niemann is the author of many books, most recently Abstract City. In 2010 he was inducted into the Art Directors Club Hall Of Fame.

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Carte Blanche Design - Wedding Invitations Toronto

Paula Scher

I recently watched "Abstract The Art of Design" on Netflix. I fell in love with all of the 8 designers from the series. Paula Scher was especially inspiring... here's her story as one of the top graphic designers world wide.

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Paula Scher moved to New York City and took her first job as a layout artist for Random House's children's book division. 

CBS Records
In 1972, she was hired by CBS Records to the advertising and promotions department. After two years, she left CBS Records to pursue a more creative endeavor at a competing label, Atlantic Records, where she became the art director, designing her first album covers. A year later Scher returned to CBS as an art director for the cover department. During her eight years at CBS Records, she is credited with designing as many as 150 album covers a year. Some of those iconic album cover designs are Boston (Boston), Eric Gale (Ginseng Woman), Leonard Bernstein (Poulenc Stranvinsky), Bob James (H), Bob James and Earl Klugh (One on One), Roger Dean and David Howells (The Ultimate Album Cover Album) and Jean-Pierre Rampal and Lily Laskin (Sakura: Japanese Melodies for Flute and Harp). In addition her designs were recognized with four Grammy nominations. She is also credited with reviving historical typefaces and design styles.

Russian Constructivism
She left CBS to work on her own in 1982. Scher developed a typographic solution based on Art deco and Russian constructivism, which incorporated outmoded typefaces into her work. The Russian constructivism had provided Scher inspiration for her typography; she didn’t copy the early constructivist style but used its vocabulary of form on her works.

Koppel & Scher
In 1984 she co-founded Koppel & Scher with editorial designer and fellow Tyler graduate Terry Koppel. During the six years of their partnership, she produced identities, packaging, book jackets, and advertising, including the famous Swatch poster based on previous work by Swiss designer Herbert Matter.

Pentagram
In 1991, after the studio suffered from the recession and Koppel took the position of Creative Director at Esquire magazine, Scher began consulting and joined Pentagram as a partner in the New York office. Since then, she has been a principal at the New York office of the Pentagram design consultancy.

Educator
In 1992, she became a design educator, teaching at the School of Visual Arts (SVA) in New York. She received more than 300 awards from international design associations as well as a series of prizes from the American Institute of Graphic Design (AIGA), The Type Directors Club (NY), New York Art Directors Club and the Package Design Council. She is a select member of Alliance Graphique Internationale (AGI) and her work is included in the collections of New York MoMA, the Library of Congress in Washington, DC, the Museum für Gestaltung, Zurich and the Centre Georges Pompidou". As an artist she is known for her large-scale paintings of maps, covered with dense hand-painted labeling and information. She has taught at the School of Visual Arts in New York for over two decades, along with positions at the Cooper Union, Yale University and the Tyler School of Art.

Print
Paula Scher has contributed to numerous issues of Print. Her first Print cover was with her friend Steven Heller. Together they created a parody issue in 1985, a genealogy chart of graphic design.

Branding & Identities Systems
In 1994, Paula Scher was the first designer to create a new identity and promotional graphics system for The Public Theater, a program that become the turning point of identity in designs that influence much of the graphic design created for theatrical promotion and for cultural institutions in general.

Based on the challenge to raise public awareness and attendance at the Public Theater along with trying to appeal to a more diverse crowd, Scher created a graphic language that reflected street typography and graffiti-like juxtapostion. In 1995, Paula Scher and her Pentagram team created promotional campaigns for The Public Theater’s production of Savion Glover’s Bring in’Da Noise, Bring in ‘Da Funk that featured the wood typefaces used throughout The Public Theater’s identity. Scher was inspired by Rob Ray Kelly’s American Wood Types and the Victorian theater's poster when she created the cacophony of disparate wood typefaces, silhouetted photographs and bright flat colours for the theater's posters and billboard. Scher limited her colours to two or three while highlighted the play’s title and theater logo that surrounded the tap artist in a typographical be-bop. The design was to appeal to a broad audience from the inner cities to the outer boroughs, especially those who hadn’t been attracted to theater.

From 1993 to 2005, Scher worked closely with George C. Wolfe, The Public’s producer and Oskar Eustis, who joined as artistic director during the fiftieth anniversary in 2005, on the development of posters, ads, and distinct identities. As part of the anniversary campaign, the identity was redrawn using the font Akzidenz Grotesk. The word “theater” was dropped and emphasis was placed on the word “public”. By 2008, the identity was even more definitive as it used a knockout font called Hoefler & Frere-Jones which provided affordable and accessible productions.

New York Shakespeare Festival in Central Park
In 1994, Scher has created the first poster campaign for the New York Shakespeare Festival in Central Park production of The Merry Wives of Windsor and Two Gentlemen of Verona, and was borrowed from the tradition of old-fashioned English theater style. This laid the foundation for the new overall identity and visual language that came to define the Public Theater for the rest of the decade and beyond. The designs for the Shakespeare in the Park campaign went all across New York, like the buses, subways, kiosks, and billboards.

Scher’s Shakespeare in the Park campaign had become a seasonal tradition in the city. The identity has progressed over the years which redesigned The Public Theater logo in 2005 and 2008. The campaign in 2008 for the productions of Hamlet and Hair, utilizes the strict 90 degree angles of a De Stiji-inspired grid, a pattern in Manhattan’s streetscape. The identity is like New York itself, constantly evolving.

In 2010, Scher designed the New York Shakespeare Festival in Central Park poster has presented powerful productions of The Winter’s Tale and The Merchant of Venice, starring Al Pacino as Shylock. Scher’s festival promotional campaign focuses on the reminiscent language in both plays by pulling lines from each production to meet in a dimensional expressive of words and typography. This campaign was award for Print Regional Design Annual 2011.

The Museum of Modern Art (MoMA)
The Museum of Modern Art (MoMA) is one of the most recognizable logotype in the museum world. In 1964, the Franklin Gothic No.2 logotype was originally designed by Ivan Chermayeff. By 2004, Matthew Carter redrawn a new custom typeface named MoMA Gothic. Although MoMA core identity is well developed iconic museum but the applications like the web, print, and physical environment has not been unified or visionary like the museum itself. In order to continually carry the spirit of the institution, the museum hired Pentagram to design a more powerful and integrated comprehensive system.

To create a new approach that modernizes the institution’s image, Paula Scher designed a complete methodology for the new system to work at any scale, from an exterior banner to a print advertisement in the newspaper. Scher designed a strong grid to uniform placement of images and types. The artwork is being cropped to maximize visual and each quadrant of a page or a banner has specific function. A particular image is selected as the signature focus for an exhibit and list of upcoming events unrelated to the featured into a text block. The black on white logotype placed at vertically position whenever is possible and always bleeds off an edge. Julia Hoffman, MoMA’s creative Director for Graphic and Advertising and her internal team have used the new system and brought the system to life in applications from larger banners and subways poster to the website.

The Metropolitan Opera
Paula Scher and Julia Hoffman has designed the new identity for The Metropolitan Opera. The Metropolitan general manager, Peter Gelb proposed to rebrand the institution and reach a wide audiences like the younger generation that never set foot inside the opera hall. The identity is set in Baskerville and Avenir and the campaign features performance of “Madama Butterfly”. The print ad campaign launched on August 20, 2006 and according to Thomas Michel, the Metropolitan’s marketing director, it was a successful sales day in the history of the organization.

New York City Ballet
Paula Scher has designed a new identity and promotional campaign for the New York City Ballet, one of the largest and well-known dance company founded in 1933 by Lincoln Kirstein and George Balanchine. Scher designed with Lisa Kitchenberg of Pentagram and the NYCB’s Luis Bravo, to create an identity that links the company’s legacy and location to a modern and dramatic new aesthetic. The logo is set in the font DIN that appears slightly stacked on each layer. The palette is composed of black, white and silvery grays, in the way it resemble to the buildings of New York appear sometimes. It has a softened transparency and a subtle gradation of colour that will include shades of blue blacks, green blacks and red blacks. Scher also cropped the images of City Ballet dancers to create more tension and drama. The new identity and graphics appeared on bus shelter, subway poster, magazines and newspapers ads, in the company’s programs and website, and in environmental graphics at the New York State Theater at Lincoln Center where the company performs.

Environmental Graphic Designs
In 2001, Paula Scher created an interior design for the New Jersey Performing Arts Center. In the design, there are words running along the walls; tubes and balconies reflecting with vast letters that gives a joyfully effect to represent the shows performance in the building.  It was signature and environmental graphics for the Lucent Technologies Center for Arts Education, a school affiliated with NJPAC.

Achievement First Endeavor Middle School
For the Achievement First Endeavor Middle School at Clinton Hill, Brooklyn, a charter school for grades 5 through 8, Paula Scher has created a program of environmental graphic that helps school interiors to become a better learning environment. She created vibrant space with bold typography font of Rockwell and simple paint to change the life of its students. With the help Rogers Marvel Architects, who designed the school as a refurbishment and expansion of existing building. The design was based on Endeavor’s teaching philosophy and series of motivational slogans used by its teachers. Scher has enlarged these concepts into super-graphics that help define the interior spaces. The graphics appear as an equations form (“Education = Choice”, “Education = Freedom”) in the hallways and quotations running around the wall of gymnasium and staircase which encouraging student to do better and create a unique environment of their own.

Microsoft
Scher designed a new logo for Windows 8 and also the logo of Office 2010.

Maya Stendhal, The Maps
In 2006, an exhibition at Maya Stendhal gallery in New York City, Paula Scher painted two 9-by-12-foot maps that resembled patchwork quilts from afar, but contain much textual detail. She created lines that represented the separation of political allies or borders dividing enemies. Scher created the maps into layers that reference what we think when we think of Japan, Kenya, or the Upper East Side.

For instance, The United States (1999) was painted in blocky white print and full with list of facts that comprehend when we think about cities. Africa (2003) represented in a stark black and white palette, hinting at a tortured colonial past. The land of the red rising sun represented when we think of Japan (2004).

This was Scher's first solo exhibition as a fine artist and sold every piece between $40,000 to $135,000. The Maya Stendhal's owner decided to extend the exhibition for four weeks, until January 21. Therefore Scher decided to produce silk-screened prints of 'The World' that contained large-scale images of cities, states, and continents blanketed with place names and other information. It's full of mistakes and misspellings and visual allusions to stereotypes of places such as South American, painted with hot colours and has two ovaries on the sides. It was not created to be a reliable map but convey a sense of the places that are mediated and mangled.

NYC Transit & Manhattan
In 2007, Paula Scher had created screen-prints of NYC Transit and Manhattan that is printed on hand-made deluxe Lana Quarelle paper. NYC Transit portrays the island of Manhattan as a busy destination crisscrossed by a subway system of loopy, colour-coded lines and stations. It also shows the Manhattan night famed neighborhoods.

Limited Edition Print Map
In 2008, Maya Stendhal released a limited edition print map of China and renowned artist Paula Scher. The map is 48.5 x 40 inches, printed on deluxe Lanaquarelle paper, hand-made in the Vosges region of France. Scher collaborated with Alexander Heinrici to convey the hand-painted map to represent the rapid economic growth, booming industry, the success of Olympic bid, and superpower status on China.

Personal life
In January 1970, Paula Scher first met Seymour Chwast when she was a senior at the Tyler School of Art. They met each other through an interview at Pushpin, arranged by an art director named Harris Lewine, where she took her portfolio to him. In 1973, she and Chwast married, and divorced five years later. They remarried in 1989.

Awards
Art Directors Club Hall of Fame 1998, Chrysler Award for Innovation in Design 2000, AIGA Medal 2001, National Design Award (Cooper Hewitt Smithsonian) 2013 Honorary Doctorates from Corcoran School of Art, Maryland Institute of Art and Moore college of Art.

Awards for graphic design; American Book Award nominations for best book design, and for best compilation of written and graphic material, both 1981, both for The Honeymoon Book: A Tribute to the Last Ritual of Sexual Innocence.

The School of Visual Arts grants a Master Series Award, showcase of Make It Bigger
Awards: Print's Regional Design Annual 2011 for Shakespeare in the Park 2010 campaign, Map Murals for Queens Metropolitan Campus, and Environmental Graphic for Parking Garage at 13-17 East 54th Street.

And finally I'm including a series of logos Paula designed as well as a few other famous pieces you may recognize.

Stuffing Your Wedding Invitations 101

If you're getting close to picking up your super glam and perfect invitations you may want to ask your stationer about stuffing these fabulous little packages the right way. Here are tips I pass on to all of my brides and grooms.

Tips Post Stuffing

Stamps
Have you gotten your stamps yet? You may want to have a look at what Canada Post has in store. There could be a stamp that somewhat goes with your invitation design and colours. If not you could look into getting custom stamps made by Canada Post. I recently had a bride who had stamps printed with different patterns in blush and grey tones to match. It looked super fab!

Size + Weight
Before purchasing all of your stamps you might want to have your invitations weighed and sized. Canada Post does have size and weight restrictions. If you're after something super custom including a box mailer or larger size invitation please consider additional mailing cost will apply. 

Addresses
If you're hand writing your guest and reply addresses you may want to consider purchasing extra envelopes from your stationer. You may also want to get all envelopes addressed before you begin stuffing them. Print off your guest list that way you can go back and check off the full list making sure you didn't miss anyone.

Reply Stamps
If you have guests in the US or overseas it can get a little tricky grabbing stamps from that part of the world. If you have family living over there you can ask them to send you the amount needed. Canada Post also sell vouchers which you can insert under each flap of your reply envelopes. Or leaving these without stamps would be okay too.

Stuffing your Invitations

You're planning your assembly line and ready to stuff.  Here are step by step tips that might be helpful.

Step no. 1
Add stamps on all of your reply envelopes / top right hand corner. This way they will not be forgotten before sealing everything.

Step no. 2
If your packages require gluing this would come up next. Its always a good idea to let items glued dry over night placed under a pile of books. This simply assures strong even gluing.

Step no. 3
If you have any other assembly work to apply for example tying satin strings with tags this would be a good time to do it. If you're getting ribbon please make sure you get lots of extra. You can always us it on your big day in more ways then one.

Step no. 4
Pulling all cards together and stuffing inside your envelopes.  Presentation is key, your stationer may have ideas feel free to ask.

Step no. 5
Sealing your envelopes. You may want to use a damp sponge or Q-tips and water to seal each flap. I personally like to use a small glue stick.

Step no. 6
Adding Canadian, US or International stamps to outer envelopes to the top right hand corner.

Step no. 7
Check your guest list assuring no one is missing.

Helpful links:

Canada Post Creative Stamps

How to Seal Wedding Invitation Envelopes

 

5 Influential Patterns for Wedding Invitations

Depending on what I'm working on I often find adding a pattern or two to my custom invitations personalizes and finesses the overall look of each package. I love mixing organic and symmetrical patterns together as it creates a great contrast. I recently did a search for new and interesting patterns for 2017 and I was happy to find new innovative patterns. I'm personally finding those trendy water colours and certain painted florals are started to look dated. The patterns below I find are fresher and different then what's out there. Have a look it may influence you to add something similar throughout your wedding invitations and stationery design.

Meadow

Great combination of wild floral mixing, botanical studies, minute flowers, floral bouquets and romantic styling. 

 

Jungle 

Beautiful trendy seamless  jungle patterns. Colourful  tropics, palm leaves, plants, hibiscus in bouquet and exotic print.

Tibetan

From Tibetan rugs and fabric, large variety of patterns and symbols. Iconographic design patterns and rules, weaves, florals, elements of nature and strong geometrics.

Geometric

Balancing colours, prints, and textures in a seamless manner. The bold pattern creating a minimal unique modern look. 

Vintage Outlines

Often seen in wallpapers and clothing from the 60's. This pattern brings back the past with funk. The outline creates a bolder pattern with definition. 

Discover more at Pattern Bank a website featuring hundreds great pattern of all styles and colours.

Cake and Lace Feature

Carte Blanche worked with a team of Toronto vendors this past winter on a style shoot titled "White and Greenery Classic". The shoot made it into the fabulous Cake and Lace - how exciting! A romantic indoor winter shoot with greenery, soft tones and hints of luxe gold. Please see more about vendors involved below.

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Cake and Lace January 26, 2017 feature:
White and Greenery Classic

List of talented vendors involved:
Coordination & Planning
Lindsay Plank Events

Table Decor & Decor Creative Direction
Tableauscapes Coordination & Planning

Cake Design
Cocabella Cake Studio

Floral Design
Mint and Magnolia Floral Design

Hairstylist
Dylan Dias

Makeup Artist
Amy Pigeon

Photography
Verveine Studios

Dress Designer
Catherine Langlois

Jewelry Designer
Laurajaynebride

Stylist
Ashley Galang

Model
Vasy Corestone Models Inc. 

 

 

 

Choosing Your Wedding Colours

Often the bride and or groom will choose the colours that they like best for their wedding day. But choosing a colour isn’t about what you like, it’s about what your stand for as a couple. Colours carry incredible psychological power. You probably know that celebrities sit in a green room before performances and that McDonald’s uses orange to stimulate your appetite.

Therefore, instead of choosing your favourites, choose colours that will suit the style of wedding you will be having mixed with your personality as a couple. For example, if you stand for innovation, choose red, orange or yellow — don’t use a traditional colour like navy or a simple colour like brown. Seem obvious? It will become more obvious once you have your venue picked out along with decor, floral etc... Using multiple colours can get tricky, make sure there is a nice tasteful balance throughout? Colour is most powerful in large doses; however, sometimes using neutral with a splash of one colour can also do the trick! 

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Understand the Psychological Impact When You Choose Your Colours

Here are some traditional meanings of popular colours:

Navy – Conveys importance, confidence, power and authority, as well as intelligence, stability, unity and conservatism. Like black, it carries a sense of elegance and sophistication.

Blue – Associated with tranquility and calmness. The colour of the sky and water, it
symbolizes sincerity, trust, wisdom and truth.

Green – The colour of nature. It symbolizes harmony, safety, growth, freshness, and fertility. It’s a restful colour that suggests stability and endurance.

Red – An emotionally intense colour. It’s associated with energy, strength, power, danger, and passion. It’s highly visible and enhances human metabolism, increases respiration, and raises blood pressure.

Orange – Combines the energy of red and the happiness of yellow. It’s associated with enthusiasm, joy, stimulation, attraction, creativity and health. It’s considered a sporty colour.

Yellow – The colour of sunshine, yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. It’s associated with joy, happiness, vibrancy, intellect and energy.

Purple – A unique colour that combines the stability of blue and energy of red. Generally associated with royalty, purple symbolizes luxury, wealth, power, and dignity.

Brown – The colour of earth. It’s associated with genuineness, simplicity, dependability, and friendliness.

Black – Associated with power, mystery, elegance, strength and formality. Black can be very formal, elegant and prestigious; it adds depth when combined with other colours.

Grey/silver – Has similar connotations to black, evoking dignity, wisdom, and responsibility.

Gold – Associated with success, money and wealth; it can evoke comfort and quality.

Once you’ve selected your colour theme, you’ll need to choose PMS, CMYK, RGB and HEX colour formulas:

PMS = Pantone Matching System: Ink colours. If you’re printing only two colours on your business cards, your printer will probably use your two PMS colour inks.

CMYK is the formula for creating the colour using a combination of cyan, magenta, yellow and black ink during four-colour printing.

RGB is this formula is used in electronic documents – it’s the amount of red, green and blue used to create the colour.

HEX is a colour code used in HTML programming for your website.

It can be difficult to match your chosen look in different printing & electronic mediums, but a professional designer can help you choose the closest formulas.

2017 Colour of the Year is Greenery

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We thought it could not get any better, but it’s time to wave goodbye to 2016’s Rose Quartz and Serenity Blue shades. As the Gods of Colour have spoken and “Greenery” is the Pantone Colour of 2017. The colour, named Greenery, is described by Pantone as a tangy yellow-green often seen in foliage. Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate.

The colour “greenery,” similar to chartreuse, is well represented in the first buds and grass blades of new spring, but it also plays out in history at times of major cultural shifts, including the suffrage movement and flapper era of the 1920s and the war and racial justice protest movements and psychedelia of the ’60s and ’70s.

In addition to the emerging recycle-and-share economies, we have green rooftops, green spaces and indoor vertical farming. In home decor, there’s a trend to connect with the elements outside through open spaces and vast windows, and a desire to bring nature inside through forestry murals and living moss walls.

This uplifting, organic and energizing shade symbolises nature, new beginnings and spring.  We could not be more excited!

Greenery is a refreshing and revitalizing lime green shade that is symbolic of new beginnings and evokes the first days of spring when nature’s greens revive, restore and renew. It is a very versatile colour that works for all seasons and colour combinations. Brides and wedding planners can be playful by adding Greenery to your colour palette. This fresh shade can work alongside metallics, pastels, deep hues, brights and neutrals in many different ways.

 

Carte Blanche Design - Wedding Invitations Toronto

Hot Colours of 2017

The collection this year is quite a vibrant one but has been cleverly mixed with some more relaxing colour that give designers and stylists a great range of colours to choose from. 

Primrose Yellow
y contrast, Primrose Yellow sparkles with heat and vitality. Inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days.

Pale Dogwood
ontinuing the tranquil mood, Pale Dogwood is a quiet and peaceful pink shade that engenders an aura of innocence and purity. The unobtrusive Pale Dogwood is a subtle pink whose soft touch infuses a healthy glow.

Hazelnut
Rounding out the spring 2017 colors is Hazelnut, a key neutral for spring. This shade brings to mind a natural earthiness. Unpretentious and with an inherent warmth, Hazelnut is a transitional color that effortlessly connects the seasons.

Island Paradise
Island Paradise is a refreshing aqua that calls to mind a change of scenery. A cool blue green shade that speaks to our dream of the great escape, Island Paradise is emblematic of tropical settings and our desire to unwind.

Greenery
Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate.

Flame
A red-based orange, Flame, is gregarious and fun loving. Flamboyant and vivacious, this wonderfully theatrical shade adds fiery heat to the spring 2017 palette.

Pink Yarrow
Tropical and festive, Pink Yarrow is a whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going.

Niagara
Comfortable and dependable, Niagara leads the PANTONE Fashion Color Report as the most prevalent color for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation.

Kale
Evocative of the great outdoors and a healthy lifestyle, Kale is another foliage-based green that conjures up our desire to connect to nature, similar to the more vivacious Greenery. And, just as we see in nature, this lush and fertile natural green shade provides the perfect complementary background to the more vibrant tones in the palette.

Lapis Blue
Conveying even more energy is Lapis Blue. Strong and confident, this intense blue shade is imbued with an inner radiance.

 

Carte Blanche Design ~ Wedding Invitations Toronto

Winter Weddings

Winter if here and I thought I'd feature ideas for great looking winter weddings. Winter wedding can be unique as they have a certain peacefulness and elegance about getting married in the winter. 

The following photos feature a winter blue palette. Sophisticated and elegant these colours will keep your wedding cool calm and collective. For the bride who wants to add a little colour to her winter wedding.

Golds will create a warm romantic setting. Sparkles and metallics will take this neutral colour to another level. The use of lots of lights or candles will make your ceremony or reception look absolutely spectacular. For the bride who wants to shine in more ways then one.

White and winter greens for an outdoorsy elegance. I love how the winter greens are strategically place in each picture... from outdoorsy to country to glam it all works like a charm. For the bride with a green thumb.

Icy blush, gold and eggplant is a great combo for a winter wedding if you're looking for something cool yet a bit different. This is a good example of mixing cools and warms. For the bride who likes to think outside the box.