Living an urban life in Toronto Jennifer and Tim wanted their wedding to be casual and outdoorsy. Sharing their engagement in Niagara on the Lake they decided to have their big day at the beautiful Ravine Vineyard Estate Winery. Jennifer was an easy going bride with great ideas and good taste. Together we came up with the following design. My creative process usually includes 5 steps... take a look below:
No. 1 - COLOUR
Jennifer & Tim's colour palette was composed of soft champagnes, blush pinks with greys. Soft colours were found in the floral pattern with a bold charcoal when it came to fonts.
No. 2 - STYLE / THEME
Jennifer and I discussed a more casual look with a vintage flare since their big day was to take place at a vineyard. We kept the overall style simple, classic and whimsical.
No. 3 - DESIGN
Jennifer had a specific look in mind… she wanted to have a certain amount of floral without making to much of a bold statement as well as keeping the overall look light and casual. Once she found the perfect pattern she sent it my way so I could redraw it to fit within her custom package and convert to her unique colour palette. I really like the fonts found in this invitation design. Jennifer purchased a font she fell in love with… a lovely calligraphy font full of personality.
No. 4 - PAPER GOODS
Being from the US Jennifer had plenty of guests coming from a far. That said we had lots of info to include in this invitation package such as invitation and reply cards, map cards as well as accommodations. Once I made sure the over design flowed nicely from one card to another these were all assembled and inserted into soft champagne pocket enclosures.
No. 5 - SPECIALTY FRILLS
A simple craft colour twine was tied to the exterior of the pocket enclosures in order to keep each package nicely sealed. Craft paper outer envelopes were ordered keeping the over all look on the more casual side. Blush pink reply envelopes where also ordered. I love mixing two different colour envelopes when it comes to the outer and reply envelopes. I find it adds a little more depth and fun.